Rottaprint turns AI into everyday business impact

How BRINEL | IQANTO transformed critical manufacturing processes with Agentic AI

ABOUT CLIENT

Rottaprint is the largest flexographic packaging printing company in Romania with over 35 years of experience and 238 employees. The company distributes premium solutions in more than 20 countries across Europe, USA and Asia, serving a global base of over 2,000 top-tier B2B clients.

CLIENT CHALLENGE 

Three business-critical functions: customer support, design pre-processing and slitting optimization, relied heavily on manual work and individual expertise. Teams spent significant time researching information, reviewing historical data and making repetitive operational decisions, slowing response time and limiting scalability. Each function also operated largely in isolation, making it difficult to reuse knowledge and production data across the business.

SOLUTION 

BRINEL | IQANTO designed and built a unified AI-powered platform that brings together three previously disconnected business processes. Using Agentic AI, the platform augments employee expertise by automating repetitive analysis, surfacing relevant historical data and supporting operational decisions.

Intelligent customer support management: auto-generates customizable replies, classifies cases using historical data, creates action plans, and drafts final responses. 

Graphic design pre-processing: extracts label specifications in one click and uses AI visual search to match and reuse past production settings. 

Stock and slitting optimization: generates cutting plans, selects jumbo rolls, and analyzes stock impact using mathematically optimal strategies.

"At Rottaprint, we see AI as an accelerator of our people's expertise, not only as a tool for automation. Starting from real business processes and the needs of our teams, we chose BRINEL | IQANTO as our partner for a strategic AI transformation program, for their understanding of our business, their technological expertise, and their ability to turn AI opportunities into concrete, measurable results. This is only the beginning of a transformation we intend to continue."

Arnella Nechita-Rotta, Co-founder and Executive Director Rottaprint

BUSINESS IMPACT

The platform delivered measurable improvements across all three functions:

+65%

faster customer support processing

+50%

reuse of existing graphic assets

+70%

time saved in production planning

+50

daily users since launch

 

 

  • +2H saved per case research
  • +65% efficiency gain in design review
  • Real-time visibility for executive decision-makers
  • Enterprise-grade governance

TECHNOLOGY STACK

The solution was built on a flexible cloud infrastructure to support business growth while keeping operational costs optimized. This architecture guarantees that sensitive data is strictly protected and production processes run continuously.

  • Serverless AWS architecture; 
  • Automated Infrastructure as Code (IaC) via CI/CD pipeline; 
  • AI, OCR and Search: Amazon Bedrock, Amazon Textract, Amazon OpenSearch Serverless; 
  • Processing: AWS Lambda, Amazon EC2; 
  • Storage and database: Amazon S3, Amazon DynamoDB; 
  • Interface, API and identity: AWS Amplify, API GraphQL, Amazon Cognito.

AI SECURITY & GOVERNANCE

To mitigate risks during AI adoption, BRINEL | IQANTO established a rigorous enterprise-grade governance framework to keep data protected and compliant with European regulations. 

  • Built-in compliance with privacy standards; 
  • EEA data residency and encryption at rest and in transit; 
  • EU-restricted AI service configuration; 
  • Role-based access controls; 
  • Complete activity logging and auditability;

The AI transformation journey continues as the client plans to expand these intelligent capabilities to other business functions, further solidifying its position as an advanced digital leader in its industry.